Canada Bread eBook as an Inbound Marketing Download
Written for Inbound specialists K!K, focused on a values narrative for the foodservice sector, highlighting new data and showing operators how to leverage new market research.
OMAFRA Newsletter [Ontario Ministry of Agriculture, Food and Rural Affairs]
Developed editorial and produced content championing the province’s farmers and distributors, and chefs devoted to local food, including seasonal marketing pieces. First six issues below. Click cover art to download PDF.
Culinary Travel Articles
Designed to sell the destination to travel agents based on its culinary profile: Naples, Prague, Tasmania, Peru, Istria, St. Croix, Vancouver Island.
SIR Corp brands: Reds Wine Tavern, Canyon Creek, Alice Fazooli’s, Jack Astor’s
Digital content, branding, strategic marketing
Food Industry Consulting, Sabrosito, WFIM
Food Industry Consulting http://www.food-industry.ca/ [left] needed fresh and focused content to better represent their value proposition. Sabrosito [centre] was branded from scratch at start-up, including art direction for logo and site design, and writing all prelaunch content. WFIM [below right] is the rebranding of a professional association, incorporating strategic marketing as part of a team, and producing fresh content, including pivotal “Vision and Values” statements.
Columns with practical applications to retailers, analyses of commodity pricing and industry profies.