Content Marketing | Menu Copywriting | Digital Content | Business Journalism | Lexicography

Content Marketing

Canada Bread eBook as an Inbound Marketing Download

Written for Inbound specialists K!K, focused on a values narrative for the foodservice sector, highlighting new data and showing operators how to leverage new market research.
Tortilla Time

OMAFRA Newsletter [Ontario Ministry of Agriculture, Food and Rural Affairs]

Developed editorial and produced content championing the province’s farmers and distributors, and chefs devoted to local food, including seasonal marketing pieces. First six issues below. Click cover art to download PDF.

Savour Ontario Vol 1 Savour Ontario Vol 2 Savour Ontario Vol 3 Savour Ontario Vol 4 Savour Ontario Vol 5 Savour Ontario Vol 6

Culinary Travel Articles

Designed to sell the destination to travel agents based on its culinary profile: Naples, Prague, Tasmania, Peru,  Istria, St. Croix, Vancouver Island.

Ortenzi Travel Writing Naples Ortenzi Travel Writing Prague Ortenzi Travel Writing Tasmania Ortenzi Travel Writing Peru Ortenzi Travel Writing Istria Ortenzi Travel Writing St Croix

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Menu Copywriting

SIR Corp brands: Reds Wine Tavern, Canyon Creek, Alice Fazooli’s, Jack Astor’s

Copywriting to support a local food program [including ad copy and advertorial]; special promotion menus, rebranding menus, new product promotional copy.
Canyon Creek Lobster LustOrtenzi Alice Fazoolis MenuOrtenzi Menu Local Harvest Ortenzi-Canyon-Creek Ortenzi Alice Fazoolis Menu Ortenzi Alice Fazoolis Special

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Digital content, branding, strategic marketing

Food Industry Consulting, Sabrosito, WFIM

Food Industry Consulting http://www.food-industry.ca/  [left] needed fresh and focused content to better represent their value proposition.  Sabrosito [centre] was branded from scratch at start-up, including art direction for logo and site design, and writing all prelaunch content. WFIM [below right] is the rebranding of a professional association, incorporating strategic marketing as part of a team, and producing fresh content, including  pivotal “Vision and Values” statements.

Business Journalism

Columns with practical applications to retailers, analyses of commodity pricing and industry profies.

A diversity of tastes - PDF download A Mosaic in flour and sugar - PDF download Pie and Prophecy - PDF download Sharing secrets - PDF download Wheat goes for a wild ride - PDF download Edible art, Anne Yarymowich - PDF download

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