Turbo stimulus package for a buck
Jet Fuel is the name of this too-cool-to-crack-a-smile Cabbagetown cafe, whose branding nails their offering really well. They have good quality fuel by way of java, and they have all the hip you’d ever want in a coffee shop.
This is not their logo, by the way, but just a great find tumblred by Bella Illusione. Thanks Bella. This is their logo.
Jet Fuel delivers to the under-caffeinated in two significant ways. They give you a double shot of espresso for $1. Beat that any of you cafés out there. And their signature bevvy for the lollygaggers — folks who don’t need to bolt out the door fired up with a liquid charge — is an eponymous combo of cappuccino and latte in one cup. Why? Because no one else does.
If you’ve chosen to meet a friend or a crush here, good luck finding a place to sit. And be ready to whisper-talk directly into one another’s ear [which is why the crush option is a good one], because it’s as loud as a jet engine in there.
No. It’s not, not really, but it’s loud. It’s a small room with high ceilings, filled with talking caffeinated souls. It’s no wonder.
PS: don’t be a wuss and ask for decaf. Not on the menu.
De Cecco’s full-frontal showing off with its new US packaging is brilliant.
You can never do better with food packaging than to show the product with full visual candor.
It’s brand pride to the max, and with food, that’s particularly important, since so much of food production is “sausage-making,” as in, you love your sausages, but you don’t want to know how they’re made…. Read more…
When a thing is not the thing it says it is.
Like cheese on toast, which is what it is.
Like how it used to be called Welsh Rarebit. Here’s The Old Foodie on rabbit vs rarebit:
The OED traces Welsh Rabbit to 1725, sixty years before “rarebit”, and the eminent lexicographer H.W.Fowler stated in no uncertain terms “Welsh Rabbit is amusing and right. Welsh Rarebit is stupid and wrong.” End of discussion.
Why the identity works:
It’s all about the cheese. The point of the dish is to have a vehicle for cheese. The Welsh love their cheese. [Who doesn’t?]
And also whimsey. Rabbits do whimsey well.
Identity design by CandyCoatedUniverse
You can taste them, and the photog captured the message. Machines don’t do this.
By Graphic Exchange via ffffound.