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Turbo stimulus package for a buck

Jet Fuel is the name of this too-cool-to-crack-a-smile Cabbagetown cafe, whose branding nails their offering really well. They have good quality fuel by way of java, and they have all the hip you’d ever want in a coffee shop.

This is not their logo, by the way, but just a great find tumblred by Bella Illusione. Thanks Bella. This is their logo.

Jet Fuel delivers to the under-caffeinated in two significant ways. They give you a double shot of espresso for $1. Beat that any of you cafés out there. And their signature bevvy for the lollygaggers — folks who don’t need to bolt out the door fired up with a liquid charge — is an eponymous combo of cappuccino and latte in one cup. Why? Because no one else does.

If you’ve chosen to meet a friend or a crush here, good luck finding a place to sit. And be ready to whisper-talk directly into one another’s ear [which is why the crush option is a good one], because it’s as loud as a jet engine in there.

No. It’s not, not really, but it’s loud. It’s a small room with high ceilings, filled with talking caffeinated souls. It’s no wonder.

PS: don’t be a wuss and ask for decaf. Not on the menu.

via

 

Brand transparency

De Cecco’s full-frontal showing off with its new US packaging is brilliant.

You can never do better with food packaging than to show the product with full visual candor.

It’s brand pride to the max, and with food, that’s particularly important, since so much of food production is “sausage-making,” as in, you love your sausages, but you don’t want to know how they’re made…. Read more…

You can taste them, and the photog captured the message. Machines don’t do this.

By Graphic Exchange via ffffound.