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Maybe, in the beginning, it was all about the yeast

Or, How a landing page delivers a brand

To my eyes, this establishment is a hipster couple. She’s the sweet, the cupcake, and he’s the beardy suds, the beer. That’s flagrantly sexist, but it was the only way I could “get” this business identity at first, because connecting the two, in terms of name stamp and food pairings, I wasn’t feeling it. … Read more…

Although this is completely awesome if you’re looking for emotional Richter results, it’s a typical  peer-look-at-me ad. I first saw it about five minutes ago, and my skin is still crawling.

Way to get the brand to circle the bowl. Unless your market is prankish 20- or 30-something males.

via HelloCreatives, emurphy, et al