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This is who doesn’t have to:  Shout Advertising, Sweden.

Although this is completely awesome if you’re looking for emotional Richter results, it’s a typical  peer-look-at-me ad. I first saw it about five minutes ago, and my skin is still crawling.

Way to get the brand to circle the bowl. Unless your market is prankish 20- or 30-something males.

via HelloCreatives, emurphy, et al

“Fruit A-Porter. The good of fruit always with you. ”

Like one’s purse, presumably.

Advertising Agency: Euro RSCG, MIlan, Italy
Creative Director: Erick Loi, Dario Villa
Art Director: Massimo Filimberti
Copywriter: Mattia Carturan
Photographer: Fulvio Bonavia

via I Believe in Advertising