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http://www.notonthehighstreet.com/thefoodministry/product/chocolate-cake-in-a-can

Brand transparency

De Cecco’s full-frontal showing off with its new US packaging is brilliant.

You can never do better with food packaging than to show the product with full visual candor.

It’s brand pride to the max, and with food, that’s particularly important, since so much of food production is “sausage-making,” as in, you love your sausages, but you don’t want to know how they’re made…. Read more…

The whole line can be bought at The FLOW Market for about $20 a pop.

Choose from “Courage To Be Honest,” “Effortlessness” and “Chi.”

Designer Mads Hagstrom calls them a purely spiritual product, but more specifically,

“An empty sealed can that materializes immaterial needs.”

Good gag gift. Indigo should stock them in the self-help aisle.

via InspireMeNow

What those percentages really look like? Spells it out beautifully. via FastCompany