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	<title>Pistachio &#187; Marketing</title>
	<atom:link href="http://pistachiowriting.com/category/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://pistachiowriting.com</link>
	<description>writing about the business of food</description>
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		<title>This is for Seth Godin &#8230;</title>
		<link>http://pistachiowriting.com/2012/01/09/this-is-for-seth-godin/</link>
		<comments>http://pistachiowriting.com/2012/01/09/this-is-for-seth-godin/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 17:11:02 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Restaurants]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2525</guid>
		<description><![CDATA[&#8230; who gave me my favourite marketing adage: &#8220;The product is the marketing.&#8221; These beauties say that even more eloquently. Freshly shucked and ready to set down in front of the wise guest who ordered them. John Dory Oyster Bar in Manhattan. (Philip Montgomery for via WSJ Photo Journal Tweet]]></description>
			<content:encoded><![CDATA[<p>&#8230; who gave me my favourite marketing adage: &#8220;<strong>The product is the marketing.</strong>&#8221;</p>
<p>These beauties say that even more eloquently.</p>
<p><a href="http://pistachiowriting.com/wp-content/uploads/2012/01/010612nypow09_J.jpg" rel="shadowbox[sbpost-2525];player=img;" title="010612nypow09_J"><img class="aligncenter size-full wp-image-2526" title="010612nypow09_J" src="http://pistachiowriting.com/wp-content/uploads/2012/01/010612nypow09_J.jpg" alt="" width="959" height="639" /></a>Freshly shucked and ready to set down in front of the wise guest who ordered them.</p>
<p>John Dory Oyster Bar in Manhattan. (<a title="Philip Montgomery" href="http://www.philipmontgomery.com/" target="_blank"><strong>Philip Montgomery</strong></a> for via <a title="WSJ" href="http://blogs.wsj.com/photojournal/2012/01/06/new-york-photos-of-the-week-december-28th-january-6th/?mod=WSJBlog" target="_blank"><strong>WSJ Photo Journal</strong></a></p>
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		<title>Identity of the day</title>
		<link>http://pistachiowriting.com/2011/09/20/identity-of-the-day/</link>
		<comments>http://pistachiowriting.com/2011/09/20/identity-of-the-day/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 13:02:17 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2443</guid>
		<description><![CDATA[When a thing is not the thing it says it is. Like cheese on toast, which is what it is. Like how it used to be called Welsh Rarebit. Here&#8217;s The Old Foodie on rabbit vs rarebit: The OED traces Welsh Rabbit to 1725, sixty years before “rarebit”, and the eminent lexicographer H.W.Fowler stated in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pistachiowriting.com/wp-content/uploads/2011/09/035d3e01fb9527ce28dc11c038d6cb1405e5a11d_m.jpg" rel="shadowbox[sbpost-2443];player=img;" title="035d3e01fb9527ce28dc11c038d6cb1405e5a11d_m"><img class="aligncenter size-full wp-image-2444" title="035d3e01fb9527ce28dc11c038d6cb1405e5a11d_m" src="http://pistachiowriting.com/wp-content/uploads/2011/09/035d3e01fb9527ce28dc11c038d6cb1405e5a11d_m.jpg" alt="" width="480" height="308" /></a></p>
<p>When a thing is not the thing it says it is.</p>
<p>Like cheese on toast, which is what it is.</p>
<p>Like how it used to be called Welsh Rarebit. Here&#8217;s <a title="OldFoodie" href="http://www.theoldfoodie.com/2006/08/welsh-rabbit.html" target="_blank"><strong>The Old Foodie</strong></a> on rabbit vs rarebit:</p>
<p><em>The OED traces Welsh Rabbit to 1725, sixty years before “rarebit”, and  the eminent lexicographer H.W.Fowler stated in no uncertain terms “Welsh  Rabbit is amusing and right. Welsh Rarebit is stupid and wrong.&#8221; End of  discussion.</em></p>
<p><strong>Why the identity works:</strong></p>
<p>It&#8217;s all about the cheese. The point of the dish is to have a vehicle for cheese. The Welsh love their cheese. [Who doesn't?]</p>
<p>And also whimsey. Rabbits do whimsey well.</p>
<p>Identity design by  <a title="Welsh Rabbit" href="http://candycoateduniverse.com/#1350246/-welsh-rabbit-identity" target="_blank"><strong>CandyCoatedUniverse</strong></a></p>
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		<title>Bean there</title>
		<link>http://pistachiowriting.com/2011/08/30/bean-there/</link>
		<comments>http://pistachiowriting.com/2011/08/30/bean-there/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 20:28:19 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2412</guid>
		<description><![CDATA[via thisisn&#8217;thappiness and copyranter Tweet]]></description>
			<content:encoded><![CDATA[<p><a href="http://pistachiowriting.com/wp-content/uploads/2011/08/tumblr_lqr328DeE81qz6f9yo1_500.jpg" rel="shadowbox[sbpost-2412];player=img;" title="tumblr_lqr328DeE81qz6f9yo1_500"><img class="aligncenter size-full wp-image-2413" title="tumblr_lqr328DeE81qz6f9yo1_500" src="http://pistachiowriting.com/wp-content/uploads/2011/08/tumblr_lqr328DeE81qz6f9yo1_500.jpg" alt="" width="499" height="693" /></a>via <a title="this isn't" href="http://thisisnthappiness.com/post/9590576015/berry-punny" target="_blank"><strong>thisisn&#8217;thappiness</strong></a> and <a title="copyranter" href="http://copyranter.blogspot.com/2011/08/copyranter-hospitalized-from-pun.html" target="_blank"><strong>copyranter</strong></a></p>
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		<title>Storefront logo of the week</title>
		<link>http://pistachiowriting.com/2011/08/27/storefront-logo-of-the-week/</link>
		<comments>http://pistachiowriting.com/2011/08/27/storefront-logo-of-the-week/#comments</comments>
		<pubDate>Sat, 27 Aug 2011 18:11:34 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2405</guid>
		<description><![CDATA[Begs the question, why an ampersand? A thing of beauty to hold together the two main ingredients. &#160; By Andreas Neophytou via ffffound &#160; &#160; &#160; Tweet]]></description>
			<content:encoded><![CDATA[<p><a href="http://pistachiowriting.com/wp-content/uploads/2011/08/db13df318fd7d2e4299b13ff0321ea404341c22f_m.jpg" rel="shadowbox[sbpost-2405];player=img;"></a><a href="http://pistachiowriting.com/wp-content/uploads/2011/08/db13df318fd7d2e4299b13ff0321ea404341c22f_m1.jpg" rel="shadowbox[sbpost-2405];player=img;"></a><a href="http://pistachiowriting.com/wp-content/uploads/2011/08/db13df318fd7d2e4299b13ff0321ea404341c22f_m2.jpg" rel="shadowbox[sbpost-2405];player=img;" title="db13df318fd7d2e4299b13ff0321ea404341c22f_m"><img class="size-full wp-image-2409 alignleft" title="db13df318fd7d2e4299b13ff0321ea404341c22f_m" src="http://pistachiowriting.com/wp-content/uploads/2011/08/db13df318fd7d2e4299b13ff0321ea404341c22f_m2.jpg" alt="" width="320" height="480" /></a></p>
<p>Begs the question, why an ampersand?</p>
<p>A thing of beauty to hold together the two main ingredients.</p>
<p>&nbsp;</p>
<p>By <a title="Neophytou" href="http://blog.andreasneophytou.com/about" target="_blank"><strong>Andreas Neophytou</strong></a> via <a title="ffffound" href="http://ffffound.com/image/db13df318fd7d2e4299b13ff0321ea404341c22f" target="_blank"><strong>ffffound </strong></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>Way to over-sell &#8230;</title>
		<link>http://pistachiowriting.com/2011/08/20/way-to-over-sell/</link>
		<comments>http://pistachiowriting.com/2011/08/20/way-to-over-sell/#comments</comments>
		<pubDate>Sat, 20 Aug 2011 14:59:52 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2375</guid>
		<description><![CDATA[&#8230; with outstanding confusion. Noodles or tonic or what? via Forgotten-Hopes, thanks to ffffound Tweet]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://pistachiowriting.com/wp-content/uploads/2011/08/d54e90c496ddbe88d688cfcd75b803cacd07c95b_m.jpg" rel="shadowbox[sbpost-2375];player=img;" title="d54e90c496ddbe88d688cfcd75b803cacd07c95b_m"><img class="aligncenter size-full wp-image-2376" title="d54e90c496ddbe88d688cfcd75b803cacd07c95b_m" src="http://pistachiowriting.com/wp-content/uploads/2011/08/d54e90c496ddbe88d688cfcd75b803cacd07c95b_m.jpg" alt="" width="352" height="480" /></a>&#8230; with outstanding confusion. Noodles or tonic or what?</p>
<p style="text-align: center;">via <a title="Forgotten" href="http://www.forgotten-hopes.com/" target="_blank"><strong>Forgotten-Hopes</strong>,</a> thanks to <a title="ffffound" href="http://ffffound.com/image/d54e90c496ddbe88d688cfcd75b803cacd07c95b" target="_blank"><strong>ffffound</strong></a></p>
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		<title>Logo for sale</title>
		<link>http://pistachiowriting.com/2011/08/11/logo-for-sale/</link>
		<comments>http://pistachiowriting.com/2011/08/11/logo-for-sale/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 15:54:34 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2357</guid>
		<description><![CDATA[Seriously. By Felix Sockwell via ShareSomeCandy. Perfect for that bike food cart you&#8217;ve been dying to launch. Tweet]]></description>
			<content:encoded><![CDATA[<p><a href="http://pistachiowriting.com/wp-content/uploads/2011/08/6a00d8341ca70953ef0154346f8030970c-800wi.jpg" rel="shadowbox[sbpost-2357];player=img;" title="6a00d8341ca70953ef0154346f8030970c-800wi"><img class="aligncenter size-full wp-image-2358" title="6a00d8341ca70953ef0154346f8030970c-800wi" src="http://pistachiowriting.com/wp-content/uploads/2011/08/6a00d8341ca70953ef0154346f8030970c-800wi.jpg" alt="" width="500" height="500" /></a></p>
<p>Seriously. By <strong><a title="Felix Sockwell" href="http://felixsockwell.com/" target="_blank">Felix Sockwell </a></strong>via <a title="Candy" href="http://www.sharesomecandy.com/2011/08/felix-sockwel.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Sharesomecandy+%28ShareSomeCandy%29" target="_blank"><strong>ShareSomeCandy</strong></a>. Perfect for that bike food cart you&#8217;ve been dying to launch.</p>
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		<title>How it&#8217;s done</title>
		<link>http://pistachiowriting.com/2011/05/10/how-its-done/</link>
		<comments>http://pistachiowriting.com/2011/05/10/how-its-done/#comments</comments>
		<pubDate>Tue, 10 May 2011 17:28:24 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2273</guid>
		<description><![CDATA[&#160; Sweet. Smart. Great metrics. Wait for &#8220;Results.&#8221; By the time the piece has you, you&#8217;ve forgotten the significance of the special offer that inspired the whole thing in the first place. Doubly good &#8230; 2-for-1 good. From IdeasAreAwesome [are they ever] via Leona Hobbs, aka Tumbleona. Tweet]]></description>
			<content:encoded><![CDATA[<p><iframe width="640" height="390" src="http://www.youtube.com/embed/Bj3QLLTFDX8" frameborder="0" allowfullscreen></iframe><br />
&nbsp;</p>
<p>Sweet. Smart. Great metrics. Wait for &#8220;Results.&#8221;<br />
By the time the piece has you, you&#8217;ve forgotten the significance of the special offer that inspired the whole thing in the first place. Doubly good &#8230; 2-for-1 good.</p>
<p>From <a title="Ideas Are Awesome" href="http://ideasareawesome.com/" target="_blank"><strong>IdeasAreAwesome</strong></a> [are they ever] via Leona Hobbs, aka <a title="Tumbleona" href="http://leonahobbs.com/post/5344028732/ideasareawesome-the-friendship-machine-from" target="_blank"><strong>Tumbleona</strong></a>.</p>
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		<title>Ahead of the curve</title>
		<link>http://pistachiowriting.com/2011/05/09/ahead-of-the-curve/</link>
		<comments>http://pistachiowriting.com/2011/05/09/ahead-of-the-curve/#comments</comments>
		<pubDate>Mon, 09 May 2011 13:54:05 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Restaurants]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2261</guid>
		<description><![CDATA[It&#8217;s just a tad early, but clearly some specialty farmers have been able to get zucchini blossoms to restaurants like Petite Maison in Midtown Manhattan. My Zia Annina would never serve them with a  sauce &#8212; or call them beignets. That&#8217;s just verbal embellishment for the menu. She&#8217;d put them on a fresh linen kitchen [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://pistachiowriting.com/wp-content/uploads/2011/05/0506nypow_10_J.jpg" rel="shadowbox[sbpost-2261];player=img;" title="0506nypow_10_J"><img class="aligncenter size-full wp-image-2262" title="0506nypow_10_J" src="http://pistachiowriting.com/wp-content/uploads/2011/05/0506nypow_10_J.jpg" alt="" width="767" height="511" /></a></p>
<p style="text-align: left;">It&#8217;s just a tad early, but clearly some specialty farmers have been able to get zucchini blossoms to restaurants like Petite Maison in Midtown Manhattan.</p>
<p style="text-align: left;">My Zia Annina would never serve them with a  sauce &#8212; or call them beignets. That&#8217;s just verbal embellishment for the menu. She&#8217;d put them on a fresh linen kitchen towel, and we&#8217;d grab them with our hands and chow down.</p>
<p style="text-align: left;">Still, a little spicy tomato sauce is a nice touch.</p>
<p style="text-align: left;">via <a title="Zucchini blossoms" href="http://blogs.wsj.com/photojournal/2011/05/06/new-york-photos-of-the-week-april-29th-may-6th/?mod=WSJBlog" target="_blank"><strong>Wall Street Journal&#8217;s Photo Journal</strong></a>. Photo by <a title="Ramsay de Give" href="http://ramsaydegive.com/" target="_blank"><strong>Ramsay de Give</strong></a>.</p>
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		<title>The value chain</title>
		<link>http://pistachiowriting.com/2011/04/15/the-value-chain/</link>
		<comments>http://pistachiowriting.com/2011/04/15/the-value-chain/#comments</comments>
		<pubDate>Fri, 15 Apr 2011 17:45:14 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Agriculture]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://pistachiowriting.com/?p=2206</guid>
		<description><![CDATA[Today is Broader Public Sector Food Service Day. It’s a mouthful, I know. Pun intended. Yet, hiding in that tag is good news for anyone in Ontario who eats &#8212; and by extension, all the folks who produce artisanal products, raise animals responsibly, and grow fruits and vegetables for all of us. Local food is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pistachiowriting.com/wp-content/uploads/2011/04/101_0954.jpg" rel="shadowbox[sbpost-2206];player=img;"></a><a href="http://pistachiowriting.com/wp-content/uploads/2011/04/101_09541.jpg" rel="shadowbox[sbpost-2206];player=img;" title="101_0954"><img class="aligncenter size-full wp-image-2209" title="101_0954" src="http://pistachiowriting.com/wp-content/uploads/2011/04/101_09541.jpg" alt="" width="3264" height="2448" /></a><br />
Today is <strong>Broader Public Sector Food Service Day</strong>. It’s a mouthful, I know. Pun intended. Yet, hiding in that tag is good news for anyone in Ontario who eats &#8212; and by extension, all the folks who produce artisanal products, raise animals responsibly, and grow fruits and vegetables for all of us.</p>
<p>Local food is getting a bit of ribbing these days. Check out this great video from the new <strong><a title="Portlandia" href="http://www.youtube.com/watch?v=ErRHJlE4PGI" rel="shadowbox[sbpost-2206];player=swf;width=640;height=385;" target="_blank">IFC show “Portlandia,”</a></strong> where local eating is pushed to the extreme, with great comic effect. Hilarious.</p>
<p>Still, at the end of the day, we’ve eaten three meals, and the Ministry of Agriculture, Food and Rural Affairs [OMAFRA] wants to make it easier for more of that food to come to us from nearby.</p>
<p>I first got involved with OMAFRA by writing<a title="Savour Ontario Newsletters" href="http://pistachiowriting.com/writing/" target="_blank"><strong> several newsletters</strong></a> for the ministry’s <a title="Savour Ontario" href="http://www.savourontario.ca/en/index.html" target="_blank"><strong>Savour Ontario</strong></a> initiative. It gave me the chance to profile chefs, producers, farmers and distributors working together to put Ontario food into our best restaurants.</p>
<p>The initiative has branched out. The ministry has cast a wider net, focused on the “broader public sector.” In that net are 150 hospitals, 250 childcare centres run by municipalities and colleges, 100 long-term care facilities, 22 universities, 28 colleges, 100 school boards. You get the picture. That’s a lot of meals. And that’s one sweet spot of opportunity for producers to expand their markets.</p>
<p><strong>“Ontario’s Local Food Champions 2011”</strong> is a report released last week by <a title="Greenbelt Foundation" href="http://www.greenbelt.ca/" target="_blank"><strong>Friends of the Greenbelt Foundation</strong></a>. It profiles three Local Food champions who are making strides in putting more local food into the public sector. The report features a university executive chef, a municipality and a health-care facility, all of whom have produced valuable, scalable models. <a title="Champions 2011" href="http://www.greenbelt.ca/research/food-farming/ontarios-local-food-champions-2011" target="_blank"><strong>You can get the report as a pdf at the bottom of the page here.</strong></a></p>
<p>To make it easy for others to follow these models, the ministry launched <a title="Ontario Fresh" href="http://ontariofresh.ca/" target="_blank"><strong>OntarioFresh.ca</strong></a>, a groundbreaking online marketplace to help grow the businesses of folks doing this good work.  What you&#8217;ll find is a registration site where you can sign up in advance of the official launch of the full site in September, when you&#8217;ll have full access, including the marketplace feature. OntarioFresh.ca is a Friends of Greenbelt Foundation initiative with funding from OMAFRA.</p>
<p>Worth noting, and found on the OntarioFresh.ca site, is the <a title="Broader Public Sector Fund" href="http://ontariofresh.ca/" target="_blank"><strong>Broader Public Sector Investment Fund</strong></a>, which provides grants for anyone working to get more Ontario food into public sector foodservice. The ministry calls this “the value chain.” There’s something in it for everyone. If that’s you, plug in.</p>
<p>In the meantime, drop by the <a title="Local Food Plus" href="http://localfoodplus.ca/" target="_blank"><strong>Local Food Plus</strong></a> booth at the <a title="Green Living Show" href="http://www.greenlivingonline.com/torontoshow/" target="_blank"><strong>Green Living Show</strong></a>, running until Sunday. Say hey to Erin Shapero, one of Canada’s leading experts in local sustainable food. Erin is Manager of Institutional Relations for Local Food Plus. She’ll hook you up.</p>
<p><em>Photo by Lino Micheli aka <a title="The Accidental Farmer" href="http://www.theaccidentalfarmer.ca/" target="_blank"><strong>The Accidental Farmer</strong></a></em></p>
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		<title>A minimalist President&#8217;s Choice</title>
		<link>http://pistachiowriting.com/2011/04/05/a-minimalist-presidents-choice/</link>
		<comments>http://pistachiowriting.com/2011/04/05/a-minimalist-presidents-choice/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 17:39:10 +0000</pubDate>
		<dc:creator>Stephanie</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[This is the house brand belonging to Waitrose, the UK supermarket chain. As long as the contents properly resemble the packaging, they should do all right. [Wonder what that celery tastes like. What an underrated and underused vegetable.] Still, although I love a minimalist approach, these feel just a little under-designed. Via SwissMiss via MelissaEatonOnDesign. [...]]]></description>
			<content:encoded><![CDATA[<p><img src="file:///Users/stephanieortenzi/Desktop/waitrose_02-480x465.jpg" alt="" /><a href="http://pistachiowriting.com/wp-content/uploads/2011/04/waitrose_01-480x278.jpg" rel="shadowbox[sbpost-2164];player=img;" title="waitrose_01-480x278"><img class="aligncenter size-full wp-image-2165" title="waitrose_01-480x278" src="http://pistachiowriting.com/wp-content/uploads/2011/04/waitrose_01-480x278.jpg" alt="" width="480" height="278" /></a><img src="file:///Users/stephanieortenzi/Desktop/waitrose_01-480x278.jpg" alt="" /></p>
<p>This is the house brand belonging to <strong><a title="Waitrose" href="http://www.waitrose.com/" target="_blank">Waitrose</a></strong>, the UK supermarket chain. As long as the contents properly resemble the packaging, they should do all right. [Wonder what that celery tastes like. What an underrated and underused vegetable.] Still, although I love a minimalist approach, these feel just a little under-designed.</p>
<p>Via <a title="SwissMiss" href="http://www.swiss-miss.com/2011/04/waitrose-food-packaging.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Swissmiss+%28swissmiss%29" target="_blank"><strong>SwissMiss </strong></a>via <a title="MelissaEatonOnDesign" href="http://melissaeastondesign.com/blog/?p=1063" target="_blank"><strong>MelissaEatonOnDesign</strong></a>.</p>
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