Evocative, visceral, exquisite
I’m in awe of the image, the well-wrought kind. I go heavy on pictures for this blog, because images hit so suddenly, faster than words, differently, and often better, which might be counter-intuitive for a writer, but then I am that kind of writer.
When I stumble across an enchanting image, I see an opportunity to share something unexpected from a writer: beauty that evokes sheer pleasure in the viewing, just like the sheer pleasure of biting into something exquisitely delicious.
Turbo stimulus package for a buck
Jet Fuel is the name of this too-cool-to-crack-a-smile Cabbagetown cafe, whose branding nails their offering really well. They have good quality fuel by way of java, and they have all the hip you’d ever want in a coffee shop.
This is not their logo, by the way, but just a great find tumblred by Bella Illusione. Thanks Bella. This is their logo.
Jet Fuel delivers to the under-caffeinated in two significant ways. They give you a double shot of espresso for $1. Beat that any of you cafés out there. And their signature bevvy for the lollygaggers — folks who don’t need to bolt out the door fired up with a liquid charge — is an eponymous combo of cappuccino and latte in one cup. Why? Because no one else does.
If you’ve chosen to meet a friend or a crush here, good luck finding a place to sit. And be ready to whisper-talk directly into one another’s ear [which is why the crush option is a good one], because it’s as loud as a jet engine in there.
No. It’s not, not really, but it’s loud. It’s a small room with high ceilings, filled with talking caffeinated souls. It’s no wonder.
PS: don’t be a wuss and ask for decaf. Not on the menu.
Gastro Ghetto: Get there quick
Grégoire Jacquet opened his eponymous California restaurant in 2002, doing classical French dining, take-out and catering. He’s clearly doing something right, because he’s keeping two locations afloat. One is in Berkeley, in what he likes to call “the gastro ghetto,” because it’s down the road from Chez Panisse. Some ghetto. Reputation by location: is that a thing now? We’ll allow it. If you’re good enough to stand and hold your own next to a great, you get points for that. His second location is in Oakland.
Brain Pickings is celebrating the life and work of graphic artist A. M. Cassandre, who was born today in 1901. Cassandre created this iconic ad above when he was 31. More about his life and tragic death are unwrapped here.
Maybe, in the beginning, it was all about the yeast
Or, How a landing page delivers a brand
To my eyes, this establishment is a hipster couple. She’s the sweet, the cupcake, and he’s the beardy suds, the beer. That’s flagrantly sexist, but it was the only way I could “get” this business identity at first, because connecting the two, in terms of name stamp and food pairings, I wasn’t feeling it. … Read more…
De Cecco’s full-frontal showing off with its new US packaging is brilliant.
You can never do better with food packaging than to show the product with full visual candor.
It’s brand pride to the max, and with food, that’s particularly important, since so much of food production is “sausage-making,” as in, you love your sausages, but you don’t want to know how they’re made…. Read more…
The famed Acme Company, subsidiary of the Looney Tunes Group. Talk about brand diversification.
When a thing is not the thing it says it is.
Like cheese on toast, which is what it is.
Like how it used to be called Welsh Rarebit. Here’s The Old Foodie on rabbit vs rarebit:
The OED traces Welsh Rabbit to 1725, sixty years before “rarebit”, and the eminent lexicographer H.W.Fowler stated in no uncertain terms “Welsh Rabbit is amusing and right. Welsh Rarebit is stupid and wrong.” End of discussion.
Why the identity works:
It’s all about the cheese. The point of the dish is to have a vehicle for cheese. The Welsh love their cheese. [Who doesn’t?]
And also whimsey. Rabbits do whimsey well.
Identity design by CandyCoatedUniverse
And the lore begins:
“One summer night, the three Fisher women sat around the kitchen table enjoying a batch of homemade frozen rugelach … and a light bulb went on!”
Stand back, ladies. The Chocolate Babka alone is going to fly out of the freezer, but I don’t doubt the rest will, too.
In case we need to say it, Kosher.
Great background via Imprint and more to the point, CHOZEN.
Branding before there was branding. Wait, there was always branding.
From the Soda Can Library, covering 1938 -1980.
Would love to see the next 30 years and how it got us to Red Bull.
Via RecoveringLazy via LifeLounge
Finally, blood orange season, free for the co-opting.
Like the School of Visual Arts has done here.
This is a poster for master workshops in Venice and Rome this June, when and where — ironically — there won’t be a single blood orange worth eating.
It won’t matter. Field greens and wild strawberries will be flooding the markets. See you next January, blood oranges.