Take these babies for a spin.
Perfectly ripe avocados are worthy of a visual ode like this one. It comes from one of my favourite tumblrs — photoproblem – which is too ironic by half, because all this site does is give you the solution to the “photoproblem” — which is beauty.
It’s practically Aristotelian, and in case you’re wondering, that’s when “all parts work together in harmony, so that no one part draws unjust attention to itself.”
She is constantly pulling this off, particularly in her pictures of food, sometimes curated, where her subjects are always stripped bare and free of embellishments, or so it seems.
What she’s really doing is creating a highly stylized understatement, with a really powerful sensibility, evocative to the max, if that’s your taste.
It’s definitely mine.
Her pictures shout to me and then lull me, which makes me think: this is exactly how good marketing works.
If she wanted, she could sell me anything. Because I’ve bought in. Because she’s expressed a sensibility so well that I’ve had to put it here, so that I can enjoy it again and again.
The site’s owner is a young Spanish-Icelandic woman currently working on an MA in marketing. She has a BA in architecture.
For beauty around the depiction of food in an anti-gawker way, follow her here. The picture’s original maker was hard to find except to say it came to photoproblem via WhereIsTheCool and SquareMeal. Feast away.
Although this is completely awesome if you’re looking for emotional Richter results, it’s a typical peer-look-at-me ad. I first saw it about five minutes ago, and my skin is still crawling.
Way to get the brand to circle the bowl. Unless your market is prankish 20- or 30-something males.
.. when everything looks daunting, but isn’t really. It’s just an illusion. I love that.
via Linus Lohoff
When it’s shot and marketed like this:
but only until you look into its face, sadly:
Pedantic, unbeautiful, disappointing. That skull motif — not what I’d like to look at every morning.
How design can do a swan dive. How a Ferrari became a Lada.
The work of French artist currently known as DeWitte. Via houhouhaha.
Design by Céline Frébault for Sentou
Why it works: the story is that they’ve put their name on this honey. They own it.
Equally charming, the packaging:
via Behance, but where’s the designer credit?
When a thing is not the thing it says it is.
Like cheese on toast, which is what it is.
Like how it used to be called Welsh Rarebit. Here’s The Old Foodie on rabbit vs rarebit:
The OED traces Welsh Rabbit to 1725, sixty years before “rarebit”, and the eminent lexicographer H.W.Fowler stated in no uncertain terms “Welsh Rabbit is amusing and right. Welsh Rarebit is stupid and wrong.” End of discussion.
Why the identity works:
It’s all about the cheese. The point of the dish is to have a vehicle for cheese. The Welsh love their cheese. [Who doesn’t?]
And also whimsey. Rabbits do whimsey well.
Identity design by CandyCoatedUniverse
I was happy to see them until they became a novelty.
This handy-for-hors d’oeurves feature is a bit of trying too hard, although I’ve seen similar deals at Feast of Fields, for gourmands traveling from chef station to chef station. But a room full of my guests walking around w/these things? I don’t see it.
Otherwise, I love them.