… who gave me my favourite marketing adage: “The product is the marketing.”
These beauties say that even more eloquently.
Freshly shucked and ready to set down in front of the wise guest who ordered them.
John Dory Oyster Bar in Manhattan. (Philip Montgomery for via WSJ Photo Journal
Read More
It’s hard to make it out from this pic, but that’s a tiny bee punctuating this charming logo. And that’s really how small those miraculous little guys really are.
Why it works: the story is that they’ve put their name on this honey. They own it.
Equally charming, the packaging:
via Behance, but where’s the designer credit?
Sea anemone, its name is poetry.
Sea-life at the bottom of the food chain, from a new book, Ocean Drifters, by Richard R. Kirby, Firefly Books.
via WSJPhotoJournal.
Stephanie Ortenzi established Pistachio to write food marcomm backed by 15 years as a chef. Why light on copy? Delivery trumps content. Visuals transcend language. The less copy the better. Let it be choice.
Find out more through my linked in profile
