When it’s shot and marketed like this:
but only until you look into its face, sadly:
Pedantic, unbeautiful, disappointing. That skull motif — not what I’d like to look at every morning.
How design can do a swan dive. How a Ferrari became a Lada.
The Brunopasso via TwoWheels+ designed by Tadahito Ishibashi.
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How sweet it is to marvel. Saturn and its moon Tethys, shot December 7 by the Cassini orbiter.
… who gave me my favourite marketing adage: “The product is the marketing.”
These beauties say that even more eloquently.
Freshly shucked and ready to set down in front of the wise guest who ordered them.
John Dory Oyster Bar in Manhattan. (Philip Montgomery for via WSJ Photo Journal
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Stephanie Ortenzi established Pistachio to write food marcomm backed by 15 years as a chef. Why light on copy? Delivery trumps content. Visuals transcend language. The less copy the better. Let it be choice.
Find out more through my linked in profile
