How to work a creative brief


The client made it super simple

The brief read,

Our product is strange and unique.

We want to make this clear.

Mission accomplished.

These crazy gorgeous candies come with a double-reveal. The first reveal is some peekaboo packaging [below] with the “pebble” story [they look so real, birds are drawn to them; as if]. The second reveal is the sumptuous dissection above….

The photography is exquisite. The high-def close-up of the cherry candy below is so luscious, it takes your breath away. The stark styling heightens your focus, and makes you dizzy with truth and beauty or maybe both. You gotta have, taste, give to others, and repeat.