Some Daves I know*
Dave and Dave made some babies. It took them nine months. They called them Joulies. Here are a couple of Joulies doing what they do best: keeping hot beverages at 140ºF.
Here’s how Joulies work:
Their stainless steel exterior holds a liquid that absorbs the heat from your just-poured, too-hot-to-drink coffee, until it reaches 140ºF. Then, as your coffee starts to cool down, the Joulies release their stored energy to keep your coffee hot. Which explains why the Daves named their babies after James Prescott Joule, the 19th century physicist whose work led to the discovery of the first law of thermodynamics.
Smarties in their own right
Dave Petrillo [lovingly holding Joulies above] and Dave Jackson are both mechanical engineers. They were motivated to make Joulies because they were fed up with having only that small window of opportunity to enjoy their coffee at the right temperature.
Coffee always seems to start out too hot and then quickly gets too cold, leaving you feeling you’ve missed the boat, coffee-temperature-flavour-wise. Speaking for myself, temperature is the most important flavour element in my coffee, which is why this story dug into me so deep.
Getting down to business
The Daves made the first 100 Joulies themselves. “It took about a couple of hours each,” one of them said in this video they made for Kickstarter, a site for startups to pitch ideas and crowd-source funding.
The Joulie Daddies asked for $9,500 — to match their half of the first mechanized run — and offered pre-orders to individuals and coffee shops. But Kickstarter is such a great platform, and the Joulies are such a great idea, that the Daves came away with over 32 times that amount and 8,000 pre-orders.
Today, the Joulies are manufactured in upstate New York, and they’re e-merchandized using Shopify.
Winning for being so winning
The Daves won the grand prize in Shopify’s Build-A-Business competition, which put another $100,000 into the Joulies bank account. The prize also included an entrepreneurial-experiential swag bag in the form of lunch with Seth Godin, dinner with Tim Ferriss and a power session with Gary Vaynerchuk.
Well played, Daves.