We’re going to Eataly
Eric Reguly’s latest column, The Future of the Supermarket, is about his recent find in Turin, a retail application of “eco-gastronomy” called Eataly.
“It is an unlikely blend of food bazaar, farm stand, educational centre, museum, eclectic dining experience and political and environmental movement – though one anchored firmly in the world of commerce,” writes Reguly, which is exactly how we’d like to see eco-gastronomy: the Whole Foods model with value added.
The chain is expanding briskly in Italy and then heading into Japan and Manhattan.
It may take a while, but having had Whole Foods trod a sturdy, dependable path for its growing market, we’re going to Eataly here, too.
