Thanks to Doug Tee for Tweeting this today.
Creative ideas like this really get me going. Architecture and design are already riding the container revolution. Restos are a natural application.
And the Economist announced today that Canada is only 14th among the world’s most innovative countries [thanks Sean Moffitt]. There’s got to be a miscalculation. Don’t get me started.
Logistics? Not worried. If the same brights are on it, no problem.
Here’s the Globe’s report.
Read More… transparency.
It seems to be in the air right now.
Or should I say the sea?
A great visual sees through 50 years of fishing, thanks to Good Magazine.
A young German chef lost two hands in a liquid nitrogen accident.
Kids, we’re not in Kansas anymore.
Read MoreSeth Godin enjoys his food metaphors.
To wit, his book The Meatball Sundae. The title’s discomfiting hyperbole drives home the point that we can’t assume two great things will work well together.
Yesterday, Seth was cooking a couple of eggs as an illustration for one of his blog posts, all while putting in some nice plugs for local, sustainable food.
He paints a lovely picture: a cast iron skillet, good olive oil, a couple of free, naturally raised eggs and a spray of David’s kosher salt [insisting how the shape of the salt crystals makes it more flavourful]. Best of all are the crispy, lacy, collar trim around each egg, which he developed by letting them lollygag a little longer than usual in the pan.
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Stephanie Ortenzi established Pistachio to write food marcomm backed by 15 years as a chef. Why light on copy? Delivery trumps content. Visuals transcend language. The less copy the better. Let it be choice.
Find out more through my linked in profile
