Mealmaker-helper seeks soul
“Forget the cheddar. Velveeta’s better,” says Kraft.
No. It’s not.
… unless you’re a family of four that needs to put supper on the table for under $10, “with second helpings for the following day,” and in that case, this vintage cheese food could be a big help. So might VelveetaCasseroleChallenge.com.
Five bloggers take a run at this task, a demographic cross-section of middle-America, from a young pro-Obama mother of two, who favours whole-grain taco chips for her casserole’s crust, to the Christian military wife in a frisky, kitschy apron, and her “Ay Carumba! Chicken Spaghetti,” named for a liberal use of taco spice mix.
Let’s hear it for the casserole, the mealmaker-helper that nourished a couple of generations of penny-pinching families living within their modest means.
There’s honour in economy, and cheese food follows this function, but does it have soul?
It certainly begs the question: What kind of cheddar are we talking here?
