From thinking about what it would mean to have urban areas decked out with Gordon Graff’s Skyfarms, I stumbled onto these lily pads, designed by Vincent Callebaut. [I'm still sorting out if there's any connection to the chocolate Callebauts.]
Absolutely enchanting and filled with hope, his ideas are a reminder that there’s always a way and that it will first be simple and then ingenious.
Read MoreDespite our best efforts, we failed.
– Michael McCain, Maple Leaf Foods President
In shirtsleeves, as if to say, “I’m a husband and father, and this could have happened to my family,” Michael McCain faced the camera to proffer his apology. He fearlessly took responsibility for the dead with a corporate “we,” but his countenance was distinctly “me.”
In a best-practices kind of way, he owned up promptly and almost immediately widened the recall territory, as if to tell us this was doubly horrific for him as it was for us.
Corporate humanity has to have a heart, because a microbe costs 12 lives and $20 million.
Read MoreOut of the Frying Pan is a memoir by Gillian Clark, who left a career in communications to become a chef. [Been there. Can quickly relate.]Despite some tender moments from her childhood — particularly her description of how her father inspired her love of cooking — Clark doesn’t sugar-coat a thing:
…the long hours and what that meant to her kids, whom she was raising alone
…the tenuous hold her restaurant owners often had on their businesses
…the struggle to build and train a great team, only to lose great key people, again and again
…those difficult cooks and kitchen helpers who turn out to be fiercely loyal, enduring and true, but still prickly…
I particularly enjoyed Clark’s most telling display of visionary womanhood: to open her own restaurant despite her kids’ challenges. She said her kids deserve a mother who has the courage to follow her dreams. This would show them how to follow theirs.
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Stephanie Ortenzi established Pistachio to write food marcomm backed by 15 years as a chef. Why light on copy? Delivery trumps content. Visuals transcend language. The less copy the better. Let it be choice.
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